the-issue

The Issue

Have you ever noticed how many movies show images of smoking? Think that’s just a coincidence to see your favorite stars light up on screen?

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Why is Smoking in Movies an Issue?

Research has shown that the more youth see smoking in movies, the more likely they are to start.
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History of Smoking in Movies

The history of the tobacco industry’s collaboration with Hollywood is well documented.
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The Rating System

The current rating system does not take into account the harm that tobacco use can cause.
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The Numbers
130000

 Canadian youth alive today influenced to smoke from movies  

43000

Number from that 130000 who will die from tobaccoo-related causes

86

% movies released in Ontario with tobacco use that were youth-rated

37000

Number of Canadians who die yearly from tobacco-related causes

the-evidence

The Evidence

Don't believe it? Research has shown a direct relationship between exposure to smoking in movies and the number of youth who start smoking.

US Surgeon General:

The evidence is sufficient to conclude that there is a causal relationship between depictions of smoking in the movies and the initiation of smoking among young people…

Ontario Tobacco Research Unit:

Youth-rated movies delivered 7 billion tobacco impressions to Ontario theatre audiences between 2004 and 2013.

Ontario Tobacco Research Unit:

In Ontario, 85% of all tobacco incidents in topgrossing movies released in theatres from 2004 to 2013 were found in youth-rated movies.

US National Cancer Institute:

The total weight of evidence from cross-sectional, longitudinal and experimental studies indicates a causal relationship between exposure to smoking in movies and youth smoking initiation.

World Health Organization:

The WHO concluded that the more on-screen smoking adolescents see, the more likely they are to smoke 

Ontario Tobacco Research Unit

Ontario youth had even greater exposure to onscreen tobacco imagery than their US counterparts.

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STILL DON’T BELIEVE US?

LOOK AT MORE EVIDENCE

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TAKE ACTION

So what can you do?

Demand Change!

Tell the OFRB to change the Rating system.
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What Else Can You Do?

Want to know how else you can support the campaign and spread the word? Click here to learn about other ways to get involved based on your interests.
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What's Going on Right Now?

  Follow #smokefreemovies to see what other people are doing across the province. Click here to see what’s going on right now.
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VIDEOS

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  • about

    About

    The Ontario Coalition for Smoke-Free Movies is an alliance of leading health organizations taking collective action to counter the harmful impact of smoking in youth-rated movies.

    • Ontario Lung Association
    •  
    • Heart and Stroke Foundation
    • Canadian Cancer Society Ontario Division
    • Non-Smokers’ Rights Association/ Smoking and Health Action Foundation
    • Physicians for a Smoke-Free Canada
    • Company Name
    • Company Name
    • Company Name
    • Company Name
    •  

    JOIN

    Learn more about the Coalition for Smoke- Free Movies and how to become a member.

    SUPPORT

    Support the coalition and donate today to the Ontario Lung Association to make a difference.

    ENDORSE

    Endorse the campaign and the Coalition’s Endorsement of Action on Smoking in Movies 

    CONTACT US