About Smoke Free Movies

The Ontario Coalition for Smoke-Free Movies brings together concerned health organizations and over 40 endorsing organizations who aim to raise awareness about the impact that smoking in movies has on youth smoking.

A rating change is needed in Ontario. Health organizations internationally, including the Surgeon General, have drawn a causal link between smoking that is seen on screen and youth smoking initiation and support actions (take action page link) recommended by the World Health Organization. Specifically the recommendation that a change be made to the rating system to ensure that any future movies released in Ontario rated for children and teens (G, PG, 14A) are free from smoking images and tobacco products.


The Ontario Coalition for Smoke-Free Movies (OCSFM) officially launched on May 31, 2011 with a press event at the Ontario Lung Association after many years of local Public Health Unit’s units and other non-governmental organizations working on this topic. The topic of addressing smoking in movies was born out response to  WHO Report released in 2009 in addition to the release of the Tobacco Vector report in 2010 by Physicians for Smoke Free Canada the Smoking in Health Action Foundation (SHAF) hosted a forum in 2010. The forum participants determined that collective action was needed, and thus the Ontario Coalition for Smoke Free  Movies was formed.  From 2010-2011  organizations began submitting letters of endorsements, to date over 50 organizations have endorsed the Coalition and the associated WHO policy actions


Algoma Public Health
Association of Local Public Health Agencies
Brant County Health Unit
Canadian Cancer Society – Ontario Division
Chatham-Kent Public Health Unit
City of Hamilton Public Health Service
Community Health Nurses Initiatives Group
Community Living Owen Sound and District
Dr. C. Greensmith, Medical Officer of Health, County of Lambton
Durham Region Public Health
Eastern Ontario Health Unit
Elgin St. Thomas Public Health
Grey Bruce Public Health Unit
Haldimand Norfolk Health Unit
Halton Council on Smoking or Health
Hasting Prince Edward Public Health
Heart & Stroke Foundation Ontario
Huron County Health Unit
Huron-Perth District Catholic School Board
Kingston, Frontenac and Lennox & Addington Public Health
Leave The Pack Behind
Leeds, Grenville and Lanark District Health Unit
Let’s Grow Comittee of Owen Sound
Middlesex-London Board of Health
Niagara Region Health Unit
Non-Smoker’s Rights Foundation
North Bay Parry Sound District Health Unit
Ontario Campaign for Action on Tobacco
Ontario Physical and Health Education Association
Ontario Lung Association
Ontario Public Health Association (OPHA)
OPHA Children’s Marketing Workgroup
Ottawa Public Health
Oxford County Public Health
Parkdale Community Information Centre

Pediatricians Alliance of Ontario
Perth District Health Unit
Peterborough County-City Health Unit
Physicians for a Smoke-Free Canada
Region of Peel Public Health
Region of Waterloo Public Health Unit
Renfrew County and District Health Unit
Simcoe Muskoka District Health Unit
Sudbury & District Health Unit
The Regional Municipality of Halton
The Registered Nurses Association of Ontario
Thunder Bay District Health Unit
Timiskaming Public Health Unit
Toronto Public Health
Wellington-Dufferin-Guelph Public Health
Windsor-Essex County Health Unit

International Endorsements


Members of the Ontario Coalition for Smoke-free Movies include the Canadian Cancer Society Ontario Division, Heart and Stroke Foundation of Ontario, Non-Smokers’ Rights Association/ Smoking and Health Action Foundation, The Lung Association, Ontario Tobacco Control Area Networks of Public Health Units, and Physicians for a Smoke-Free Canada.


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Become a Member

Please contact the Coalition co-chairs if you would like to become a member.

Andrea Kita
Central West Tobacco Control Area Network

Donna Kosmack
Middlesex-London Health Unit